Bye Bye Photoshop, Hello Real Women! Target's New Ad Campaign Is Worth Celebrating

If you haven't heard already, Target decided to rethink their ad campaign for this spring and it's absolute genius! 

Spring 2017 swim campaign includes models with no photoshop. They are talking about empowering women and well... we say yes! 

Target spokesperson Jessica Carlso shared a statement. 

Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others\ to embrace and be proud of who they are, regardless of their size or shape... It was important to us to use photography that represented their true beauty, without filters

Check out some photos released by target. ​

Photo Source: Target

Photo Source: Target

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by Iconic Chica Editors