Tips for website optimisation
There are many technical aspects to website optimisation and therefore it is important that you enlist the help of a digital dental marketing team who will be able to maintain the website for you and make sure that it is optimised for Google but also that it is providing website visitors with an excellent user experience.
Your dental marketing team will carry out regular website audits which will check for website gremlins that could be affecting the performance of your website. A key factor in the success of your website is how quickly it can load. Quick loading times are very important as advances in technology means that website users will wait no longer than two or three seconds for your website to load before moving onto the next link on the list. Slow loading times can have a significant negative impact on your rankings, and it is important that images and content are compressed and optimised to allow instant loading.
It is very important that your website is accessible across all devices. People will access your website from their desktops, laptops, tablets and especially their mobile phones. Most Google searches are carried out on mobile phones, and this includes the searches for local dental practices. It is very important that your website is optimized for mobile phones and that all content and images load correctly and dynamically on whichever screen that it is being accessed from.
Another important technical aspect which will help optimise your website is site navigation. It is important that your website is easy to navigate by Google and by your website visitors. Google should be able to crawl and index the pages easily so that it can direct patients to you and when patients are on your page, they should be able to find their way around the website quickly and easily to help retain their interest and encourage them to find out more. Speak to your digital dental marketing team today and find out more about website optimisation and how it can help boost dental SEO and the success of your dental practice very soon.
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