Businesses are transitioning to a digital landscape. In a 2020 report by Gartner Insights, 91 percent of companies are now paving their way to digitization. And with 87 percent of business leaders taking this digital transformation initiative seriously, your business must also make a shift to remain competitive.
Consumers are now demanding more personalized content and experiences. According to McKinsey surveys, 76 percent of consumers prefer brands that understand their needs and provide relevant offers and recommendations. So how do you make your business stand out in such a digitized world? One way is to use visuals for marketing your products or services.
Why choose visual marketing?
Humans are visual creatures. In fact, studies have shown that people process images 60,000 times faster than text. And with social media being a key player in today's digital landscape, using visuals has become even more critical. Not only do visuals help you break through the noise on social channels, but they also help you tell your brand story and connect with your audience. When done right, visual marketing can be a powerful tool to help you build brand awareness, drive traffic, and boost conversions.
Keep reading for ideas on using visual marketing to