Visual Marketing: Using Creativity to Stand Out

Businesses are transitioning to a digital landscape. In a 2020 report by Gartner Insights, 91 percent of companies are now paving their way to digitization. And with 87 percent of business leaders taking this digital transformation initiative seriously, your business must also make a shift to remain competitive.
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Consumers are now demanding more personalized content and experiences. According to McKinsey surveys, 76 percent of consumers prefer brands that understand their needs and provide relevant offers and recommendations. So how do you make your business stand out in such a digitized world? One way is to use visuals for marketing your products or services.

Why choose visual marketing?
Humans are visual creatures. In fact, studies have shown that people process images 60,000 times faster than text. And with social media being a key player in today's digital landscape, using visuals has become even more critical. Not only do visuals help you break through the noise on social channels, but they also help you tell your brand story and connect with your audience. When done right, visual marketing can be a powerful tool to help you build brand awareness, drive traffic, and boost conversions. 

Keep reading for ideas on using visual marketing to
​tap into new markets.

Images
Perhaps the simplest way to use visuals in your marketing is to incorporate images into your content. When used well, this material can help you make a solid first impression, explain complex concepts, and add personality to your brand. Including images in your blog posts is a great way to break up text and keep readers engaged. But don't just add any old photo-be strategic about it. The key is to use images that are high-quality and relevant to the topic at hand.

In addition to blog posts, you can also use images in your email marketing campaigns. Including a photo along with your copy can help increase click-through rates and drive conversions. And like with blog posts, ensure the image is good quality and on-brand. With this simple approach, you can start using visuals to market your business today.

Infographics
If you want to take things a step further, you can create infographics to pack a powerful visual punch. These visuals are great for several channels, as they're shareable and easy to understand. They're also excellent lead magnets that can help you boost conversions. And with today's consumers, providing expert content that's also easily digestible is key to success. That's where infographics come in. These visuals take complex information and present it in an easy-to-understand format that's visually appealing.

When creating an infographic, use solid visuals and minimal text. You want your audience to digest the information quickly and easily. And don't forget to include a call-to-action (CTA) so viewers know what they should do next. This way, you can guide them through the buyer's journey and increase the chances of making a sale.

Video marketing
In today's digital landscape, video is one of the most powerful tools you can use for marketing your business. Not only are videos eye-catching, but they're also relatable and engaging. And according to a study published by HubSpot, 55 percent of people watch videos online daily.

There are several ways you can use video for marketing. You can create product videos to show off your offerings or brand videos to tell your story and connect with your audience on a deeper level. Live videos are also growing in popularity and can help increase engagement and build anticipation around your brand. No matter what type of videos you create, ensure they're high quality and on-brand. You also want to ensure your videos are optimized for SEO so they can be easily visible online. Following these tips, you can start using video to market your business and tap into new markets.

Animation
Incorporating fun and creative approach into your marketing can help you stand out from the competition. And one way to do this is by using animation. Animation is a great way to add personality and life to your brand. You can use it for product videos, social media posts, explainer videos, and more. And with the help of expert 2D animation outsourcing companies, you can get high-quality visuals without breaking the bank.

When using animation, ensure it aligns with your overall marketing strategy. You also want to ensure the animation is high quality, so it doesn't take away from your message or turn viewers off. With this approach, you can start using animation in your marketing and connect with consumers in a new way.

As you can see, there are many ways to use visuals in your marketing. And with the right strategy, you can tap into new markets and increase engagement. So get creative and start using visuals today.

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