The Use of Social Media for Better Dental Marketing

In this era of digital technology, most dental practices have a good dental website. For efficient dental marketing it is important to have social media for dentists alongside this website to help generate further leads. Your social media pages can generate new leads and then you can direct them to your website which will channel those leads, encouraging patients to either leave their details or book an appointment to visit you in person. If prospective patients visit your website first, then they should be able to find a link to your social media platforms to help them find out more about you, connect with you without making any commitment and learn what others have to say about you. By participating in dental health discussions, specifically discussions about your dental practice, they will be able to find out more information and feel further encouraged to visit you in person.

Engaging with your Audience
Social media gives your patients the opportunity to ask questions, leave comments, engage in discussions and share your information with their friends and family which they may not be able to do as easily on the website. By making sure that you have a member of staff or a digital marketing team who will take care of your social media account and respond to these patients quickly and engagingly, you will be able to build a rapport with patients until they are convinced to book an appointment and visit you in person. Together your website and social media accounts will make a memorable brand experience. By keeping both active, you will be able to maximise your chances of encouraging patients to address their dental needs with you rather than the other dental practices in your area.

​Which Platforms to Use?
There are many different social media platforms that can be used for marketing your business. Speak to your digital dental marketing team and find out which social media platforms will be better suited for your dental practice. Facebook and Instagram are the most popular social media platforms in this country. Therefore, by creating accounts for these two platforms making sure that they are well maintained and updated on a daily basis where possible, you will be able to boost your level of dental marketing and over time boost the success of your dental practice too. Facebook and Instagram attract different demographics of the public so you will be widening your audience by using both. Also, they are better suited for different types of content, for example written content can be shared on your Facebook page whilst pictures and videos can be shared on Instagram.

Your digital marketing team and creative members of your staff should be able to come up with ideas on creating new content for your social media account on a regular basis, daily where possible. You will be engaging with your audience, encouraging them to improve the appearance of their smile and enjoy better dental health by addressing their dental needs with you. Speak to your digital mental marketing team and find out more about social media so that you can begin implementing this important technique into your dental marketing strategy immediately, making sure you do not miss out by patients going to your competitors.

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