From Bling to Business: Must-Haves for Your E-Commerce Jewelry Store

Jewelry has played an important role for thousands of years. Initially used to highlight the wearer's beauty, different pieces also symbolized different messages, such as prosperity, wisdom, and elegance. In more recent times, its role in society still stands - but with its own modern twist.

Depending on whom you ask, jewelry is often seen as a status symbol or form of expression because of the different kinds of gemstones and jewels that you can choose from. 

Whether you want a classic-looking piece to match your formal wear or a more artistic one to show off your style, there are different kinds of jewelry that can suit one's unique needs. It not only helps it top off an ensemble, but it also helps make the wearer feel more confident and stylish.

​​Evidently, people seem to agree with the effects of jewelry, with the industry's market value at 230 billion dollars in 2020, which is also expected to increase in the years ahead.

It's no secret that the jewelry industry is a lucrative one, with over 29 million people purchasing jewelry on a daily basis. If you're looking to open a business and have a passion for jewelry, opening an e-commerce jewelry store may be your best bet, especially at a time when most people are shopping online.

Whether you're an arts and crafts expert who wants to share your work with the world or if you've found your mom's old jewelry collection that no one needs, here's what you can bring to your e-commerce store to get your business off the ground.

Establish Your Niche
Before starting any business, the first step you need to consider is finding your niche. Doing this allows you to specialize in a certain product or service, and it makes you stand out from your competition. The same goes for an online jewelry business. It's important to remember that even if you were to open a general jewelry store, you wouldn't be able to please everyone. Finding your niche will help you focus on quality engagements online, which can lead to long-time customers, go against fewer competitors, and provide expertise on the items you offer.

Consider what you plan to sell and think about the kind of people who are likely to buy your products, where they might shop, and how you can connect your audience. The answers you come up with from these questions will help you find your target audience and find the perfect branding that will connect with your audience.

Choose Your Platform
The internet is a vast space that's often overwhelming to navigate, which is why it's important to find a platform where you can sell your items. Fortunately, with the rise of online shopping, there are a variety of platforms you can choose from:

• E-commerce channels like Amazon, Shopify, Etsy, and eBay;
• Social media sites like Facebook and Instagram; and
• Your own website

Each platform has its own pros and cons, so it's important to consider your target market, needs, and business goals before deciding on which platform to sell.

Make Your Products Look Good
Good photos are essential in any e-commerce website. Even if your pieces are intricate, well-made, and of high quality, customers won't be interested in buying your products if the photos don't look as good as the actual item you're selling.

Here's what you should keep in mind to make your products look attractive on any e-commerce platform or even your own website:

• Make use of a white or light-colored background to emphasize your jewelry piece and its details. If you're planning to do a flat lay or want to add props in the photo, don't overdo it, as it might crowd the photo and take the attention off the item you're selling.
• Make sure that the photos are aligned with their product details and try to make the photo as color-accurate as possible. This will prevent any problems for your customers and your business in the long run, such as ordering the wrong design, colors not appearing as they do in the photo, etc.
• Provide a carousel of photos per item, allowing the customers to zoom into photos and see the product from different angles.

After you've taken your photos, you can choose to enhance them with photo editing applications. However, it would be even better if you get some professional help from businesses that help retouch your jewelry photos.

Improve Your Online Presence
In the digital era, marketing your brand online is just as important as having quality products. Digital marketing allows you to widen your reach, helping customers find your business more efficiently. However, digital marketing doesn't just mean creating social media accounts for your business and uploading your product photos.

It uses tools and techniques, such as search engine optimization (SEO), email marketing, customer, review, multichannel selling, and of course, social media, to help increase your business's visibility online. You can create your own website to help customers find out more about your brand and the products you're selling. However, if you choose to do this, you need to make sure that it runs smoothly, is optimized for both desktop and mobile, and is easy to navigate. This way, when potential customers come across your site, they're more likely to buy something.
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Starting a business isn't easy. It takes a lot of planning, time, and effort to do it. However, it's important to be patient during this process so you can get the best results you can for your business. If you do your research, focus on your target market, and keep a close eye on industry trends, you'll be on your way to a successful online jewelry business.

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