ICONIC CHICA
  • Cover
  • Life & Wellness
  • Mental Health
  • Film & TV
  • Giveaways
  • Contact
  • Personals by JGF
  • Cover
  • Life & Wellness
  • Mental Health
  • Film & TV
  • Giveaways
  • Contact
  • Personals by JGF
Search

'LA Collab', an Effort to Double Latin Representation in Hollywood

1/16/2020

0 Comments

 
Picture
​Mayor Eric Garcetti  launched LA Collab, an unprecedented effort to connect Latinx talent, executives, and creators to opportunities in the entertainment industry — and double Latino representation in Hollywood by 2030.

​“Latinos are a powerful force in L.A.'s culture and economy, and our trademark industry should 
tap into the diverse pool of talent in our own backyard,” said Mayor Garcetti. “On big screens or small, in front of the camera or behind it, our studios, actors, directors, and producers inspire the world with the power of their creativity and imagination — and LA Collab will elevate new voices and empower the next generation of Latinx creatives.”

According to a report by the Motion Picture Association of America (MPAA), Latinos represent nearly 25% of the box office. Yet a recent study by USC Annenberg showed that Latino representation has been stagnant over the past dozen years, averaging roughly 3% of all leads and co-leads in motion pictures.  

In 2020, LA Collab will focus on reversing this trend by helping Latinx talent develop their skill sets and promoting collaborations with Latinx creators and top producers, filmmakers, buyers, showrunners, and industry allies. 

Mayor Garcetti co-founded LA Collab alongside Beatriz Acevedo, founder of mitú and president of Acevedo Foundation, and Ivette Rodriguez, president of AEM. Together, they kicked off the initiative with support from more than 50 leaders and organizations, including Eva Longoria, J.J. Abrams, Eli Roth, DeVon Franklin, Jason Blum, and Zoe Saldana. Initial funders include the Mayor’s Fund for Los Angeles, Annenberg Foundation, WarnerMedia, and Endeavor Content. 

“The near invisibility of Latinos in Hollywood was the catalyst to rally Hollywood behind this crisis to create change together,” said Beatriz Acevedo, co-founder of LA Collab. “By facilitating unprecedented collaborations between the creative community, studios, buyers and other influential allies, LA Collab will ultimately drive exponential growth for the industry and our community.”
Picture
“As a Latina, I want to see more actors who look like me onscreen and behind the camera,” said actor, director, and producer Eva Longoria. “I started my own production company to create content from our community, and I became a director/producer to be in a position to hire people who look like me. With LA Collab, I want to open the door for many more Latinx creators and fuel the emergence of a better entertainment industry that elevates and celebrates the diversity and richness of my culture.”
Picture
​Several other entertainment leaders from the founding coalition are supporting LA Collab's mission by providing access and hands-on experience to emerging Latinx creative talent, including Eli Roth, who will support Latinx horror filmmakers via his digital platform, Crypt TV; and Lionsgate's Pantelion Films and Pantaya, which will actively search for new bilingual voices for their scripted OTT and studio projects. 
LA Collab has also secured the following deals for the Latinx creative community: 
A finance development deal for a feature script with Endeavor Content
A scripted proof of concept deal with WarnerMedia’s 150
A development deal for a documentary with Shine Global
A podcast development/pilot deal with Southern California Public Radio’s LAist Studios 
A blind digital pilot deal with pocket.watch

LA Collab has partnered with The Latino Donor Collaborative (LDC) to complete a report summarizing the group’s achievements over the course of its first year, and track the progress of Latino representation with the development of a first-of-its-kind Database of Latino Working Talent in Hollywood as a master tool for LA Collab's success.
The LA Collab advisory committee will serve to support and amplify the initiative’s mission and projects. Members include: 
·     Axel Caballero, WarnerMedia, VP, Talent Incubation and Artistic and Cultural Innovations
·     Deputy Mayor William Chun, Mayor’s Office of Economic Development
·     DeVon Franklin, Franklin Entertainment, President and CEO
·     Alexis Garcia, Endeavor Content, Partner
·     Ruben Garcia, Creative Artists Agency, Executive
·     Lorenza Munoz, The Academy of Motion Picture Arts and Sciences, Managing Director of Member Relations and Awards
·     Marlis Pujol, Producer
·     Genna Terranova, Amazon Studios, Head of Programming and Audience Development
·     Mary Vernieu, Betty Mae Casting, President
 
Other LA Collab supporters include: 
·     Blumhouse Productions 
·     Bad Robot
·     FREE THE WORK
·     Hello Sunshine
·     Hispanic Heritage Foundation 
·     National Association of Latino Independent Producers (NALIP)
·     National Hispanic Media Coalition (NHMC)
·     Sundance Institute
·     United Talent Agency
·     Women in Film

For more information on LA Collab and a full list of partners, please visit lacollab.org.

by IC Mag Editors
0 Comments



Leave a Reply.

    Picture

    Iconic Chica Mag art merch

    Picture
    'Asi Soy Yo'
    Picture

    "Live"

    by Jessica G Ferrer
    Think of the painted lady.
    Its short lived life is colorful, 

    It's bright.
    Unless interrupted, it carries on. 
    It flies... 
    ​
    Fulfilling its one and only short lived life. "

    Archives

    December 2022
    November 2022
    August 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    May 2019
    April 2019
    December 2018
    November 2018
    October 2018
    June 2018
    May 2018
    April 2018
    March 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    November 2014
    August 2014
    July 2014

ICONIC CHICA mag © Copyright 2022 All rights reserved. 
Photos used under Creative Commons from Brett Jordan, WEBN-TV, Arizona ♡
  • Cover
  • Life & Wellness
  • Mental Health
  • Film & TV
  • Giveaways
  • Contact
  • Personals by JGF