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Mexican Artist Kuno Becker Leads Initiative to Rescue and Support Animals

5/20/2023

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Mexican actor and filmmaker Kuno Becker has ushered into a new stage of his life centered around animals: Pets 51.  The organization, committed to the online sale of animal-themed products, was created out of the artist’s desire to recognize and highlight the countless contributions that animals make to our lives. It was, indeed, Maritza ––a female dog that the actor shared his darkest moments with––, who inspired him to launch this project. 
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“Maritza’s arrival into my life represents an inflection point. Her presence, her unconditional love and the fact that I felt supported as I was going through my life’s major crisis motivated me to kick start this initiative,” says the artist. “It’s a noble cause that I want to help animals in a moment when the world, the environment and our planet are facing emergencies at the local, national and global level.” 
Among its top priorities, Pets 51 aims to raise funds through the online sales of items for animals. Over 50% of the profits will then be donated to nonprofits committed to helping and rescuing dogs, cats and other pets. 
 
Currently, Pets 51 is finalizing agreements with several animal non-profits. As the project grows, Becker and his team aspire to add more organizations to their beneficiaries list.  
 
A key part of the initiative is to educate and foster our love for animals in schools across the USA through various activities and workshops catered to students. Pets 51’s educational programs will help to raise awareness of the important benefits and contributions animals make to our families. Additionally, the organization will encourage animal adoption and create campaigns to prevent pets from being surrendered.
 
“Following in Holland's footsteps, my goal is to make sure that all dogs are homed and that none live on the street,” says Becker.  All products sold on pets51.com are animal-free cruelty. For more information on the project, please visit: https://pets51.com/
ABOUT PETS51 
PETS51 is not a 501(c)(3).  Founded in May 2023 by Mexican super star Kuno Becker and his team, PETS51 is a new hybrid model, whereby more than 50% of its profits go directly to non-profit organizations helping animals in need.

During a murky episode in his life, Kuno was saved by a rescue mutt, Maritza. Now both he and his wife Andrea are devoting all their time to help animals in need through PETS51. Kuno's animal rescue work is made possible by the online store's pet-themed apparel and goods. 

How it works: when you buy a cool item, we’ll donate over 50% of the profit to non-profit shelters and organizations that help animals stay healthy while they find their forever home.

Through the PETS51 platform and with every purchase, PETS51 will financially support shelter pets, pet rescue, educational programs and advocacy work. PETS51 will also inspire the community to celebrate and nurture the incredible animal-human bond. We are here to eradicate the overpopulation of homeless animals through solutions and education. 
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​If you love animal help advocacy and would like to learn more, visit www.pets51.com.

​https://www.facebook.com/pets51foracause
https://www.instagram.com/pets51foracause
https://www.tiktok.com/@pets51foracause
https://www.youtube.com/@pets51foracause



IC mag Editors
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'Air' Streams Globally on Prime Video

5/10/2023

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Director Ben Affleck and Actress Viola Davis on the set of AIR Photo Credit: Ana Carballosa
Ben Affleck’s new film, Air, from Amazon Studios, Skydance Sports, Mandalay Pictures, and the first project from Affleck and Matt Damon’s Artists Equity, will be available to stream on Prime Video beginning May 12 in more than 240 countries and territories worldwide. Following its global theatrical release, Air becomes the latest addition to the Prime membership. Prime members across the globe enjoy savings, convenience, and entertainment, all in a single membership.
 
Air has been praised by audiences and critics alike, currently boasting a 92% “Certified Fresh” Tomatometer rating and a 98% verified audience score on Rotten Tomatoes, and an “A” CinemaScore.
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On the set of AIR Photo Credit: Ana Carballosa
From award-winning director Ben Affleck, Air reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division, which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.
 
Matt Damon plays maverick Nike executive Sonny Vaccaro and Affleck plays Nike co-founder Phil Knight, with Jason Bateman as Rob Strasser, Chris Messina as David Falk, Matthew Maher as Peter Moore, Marlon Wayans as George Raveling, Chris Tucker as Howard White, Viola Davis as Deloris Jordan, and Gustaf Skarsgård as Horst Dassler, among others.
This marks the first time Ben Affleck has directed a feature film starring Matt Damon. With a script penned by Alex Convery, AIR is produced by David Ellison, Jesse Sisgold, Jon Weinbach, Affleck, Damon, Madison Ainley, Jeff Robinov, Peter Guber, and Jason Michael Berman. Executive producers include Dana Goldberg, Don Granger, Kevin Halloran, Michael Joe, Drew Vinton, John Graham, Peter E. Strauss, and Jordan Moldo.
 
The film’s unforgettable soundtrack of ‘80s hits—from Bruce Springsteen, Cyndi Lauper, REO Speedwagon, The Clash, Night Ranger, Dire Straits, The Alan Parsons Project, Squeeze, and many more—is available now digitally by Legacy Recordings, the catalog division of Sony Music Entertainment.
Prime Members can watch Air on Prime Video on all Fire TV devices—just say, "Alexa, play Air on Prime Video." And starting this Friday, May 5, Fire TV customers will get an exclusive look at the making of AIR with the full cast—look for it right on the Fire TV Home screen.

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