There are many different steps involved in making sure you have a successful dental marketing strategy in place for your dental practice. The best way to start is by speaking to a digital dental marketing team who can create an individually tailored dental marketing strategy for your dental practice. Whether you are a new or well-established dental practice it is important to have good dental marketing in place so that you are able to grow and expand your business by finding new patients to join your list.
Google my business
First, you need to set up a Google my business page which puts all your important information online so that patients who are looking to address their dental needs in your area are able to find you, without having to type in the name of your dental practice to do so. Your Google my business page should include your address, telephone number, email address, link to your website and other information that you want patients to know about you. Google will then place you on the map for local dental practices in your area. When potential patients come across this map and see your name amongst the list of the other dental practices in your area they will want to find out more about you. You need to make sure that you have a fantastic website that they can be directed to which will give them all the information that they are looking for and encourage them to visit you in person very soon.
An encouraging website
An award-winning marketing team will be experienced in website design and they will begin by creating a great website for your dental practice. They will get to know you, find out about your dental practice and what makes you different from the other practices in your area to put together a good website for you. There are many secrets to creating a great website and by delegating this into the professional hands of a digital marketing team you will have a website that stands out from amongst those of your competitors.
Converting visitors into patients
The website and its content will be designed for maximum conversion. Visitors to your website will be encouraged to book an appointment to address their dental needs. This will be carried out by emphasising the importance of looking after your oral health and visiting the dentist on a regular basis. Adding lots of before and after pictures and creating a smile gallery is effective at encouraging visitors to address their dental needs. This is because they are able to see how smiles can be transformed with quality dental care and will encourage them to find out more for themselves.
Your website may include different options for booking an appointment such as an online booking system, calling the dental practice, leaving their details for you to contact them at a later date or at least signing up to a mailing list. This means that you can continue to nurture them with interesting information on dental health, encouraging patients to book an appointment either for a routine checkup, restorative or cosmetic dental treatment depending on their dental requirements and personal preferences. Speak to a digital dental marketing team today and find out more.