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by Iconic Chica Editors
Let us celebrate another release with strong female characters!
Roadside Attractions had its strongest opening of the year with Miguel Arteta's and Mike White's satirical comedy Beatriz at Dinner. On five NY and LA screens the film grossed an estimated $150,160 for an estimated PSA of $30,032, and notably placed #1 at The Landmark in LA.
Beatriz garnered fantastic reviews since its world premiere at the 2017 Sundance Film Festival, including career-best accolades for star Salma Hayek in the title role. The film is drawing a mix of audiences, both younger and older, and both Latino and non-Latino. Roadside expects a very strong Sunday box office in line with the performance of films appealing to a significant Latino audience.
The filmmakers, Hayek, Lithgow and the entire cast supported the film extensively in traditional and digital media, and their social media support throughout the campaign elevated the trailer to more than 25million views on Beatriz's Facebook page alone, a historical high for any Roadside release.
The film expands in exclusive runs in the top 25 markets on June 16 and nationwide on June 23.
Female Culture Storytelling